Who We Are
Dubai Lifestyle Experience was created to give our clients privileged access to the very best the city has to offer. What began as a simple idea – to bring together exceptional hotels, dining destinations and curated experiences within one considered programme – has become a private membership defined by exclusivity, insight and personalised service.
Our focus is clear: to give you direct access to Dubai’s most sought-after experiences, with every detail handled on your behalf. From priority reservations and exclusive privileges to dedicated concierge support, your time in the city is planned with precision.
Supported by a Trusted Hospitality Leader
Dubai Lifestyle Experience is an exclusive initiative of The First Group, one of the region’s leading hospitality real estate developers and operators. Headquartered in Dubai, the company has spent more than 20 years building an award-winning collection of upscale hotels, serviced residences, lifestyle destinations and branded concepts.
Its fully integrated platform spans property development, hotel and F&B operations, asset management and travel services, bringing deep market expertise and operational strength to every venture. As part of this established group, Dubai Lifestyle Experience is supported by the credibility, standards and industry reach of a recognised leader in regional hospitality.
A Message From Our CEO
Rob Burns
CEO of The First Group
“Dubai Lifestyle Experience was created to give our clients privileged access to the very best of Dubai. It builds on more than 20 years of hospitality expertise and established industry partnerships, bringing together exceptional stays, dining and curated experiences within one carefully considered platform. DLE reflects our continued commitment to delivering value beyond hotel ownership.”
Dubai, Curated for You
From celebrated restaurants and headline events to iconic attractions, experience Dubai at its most exceptional.
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